Market research on adult products

Market research on adult products

According to statistics, female consumers abroad dominate the sex toy market, with a market share of 59.56% in 2022, and are expected to continue growing at a compound annual growth rate of 6.8% from 2023 to 2030. Vibrators are the most popular category of sex toys among consumers, with approximately 47% of Americans indicating ownership of such products. In terms of purchasing channels, adult product specialty websites have become the first choice for consumers, with about 55% of consumers choosing such websites for shopping